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Top Stories

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

Alfresco: Embeddable, Open Source Content Management/Process Management Platform

An Intellyx Brain Candy Brief Alfresco has its roots in Enterprise Content Management (ECM). Its Digital Business Platform combines traditional ECM with integrated Business Process Management (BPM), while providing rigorous governance capabilities of particular interest to heavily regulated industries. Alfresco’s core technology is open source, and the company’s business model centers on a traditional enterprise offering that includes greater scalability and management than its community edition. In addition, Alfresco follows an open API approach that makes the platform straightforward to embed in larger applications that require ECM, BPM, and governance services. Alfresco has also optimized the Digital Business Platform to run on Amazon AWS, taking advantage of S3 storage and offering a prebuilt Amazon Machine Image (AMI) template for simple deployment in the cloud.... (more)

Open Source Content Management Systems

A content management system (CMS) is a system facilitating efficient production of desired output by using managed content. The content may be text, images, graphics, documents, sound, video or other that can be managed in an electronic format. It is a software application used in uploading, editing and managing content on a website. CMS has been gaining popularity as it handles various tasks including when to display content, how many times to display content to specific users and how the content interacts with other elements of the website. Open source CMS systems are popular for their quality, lower cost, reliability and flexibility. This article is the first in a series that lists the advantages and disadvantages of the 18 most popular open source Content Management Systems. The first five are WordPress, Joomla, Drupal, Magento, and b2evolution. 1. WordPress Wo... (more)

i-Technology 2008 Predictions: Where's RIAs, AJAX, SOA and Virtualization Headed in 2008?

2007 was undoubtedly the year of Social Networking, but what of 2008? Will '08 be the year of "Unified Communications" or the year when CMS comes to stand for "Community Management System" - or even "Collaboration Management System"? Or will it be the year of a giga-merger, to beat the mere mega-mergers of 2007? As usual at the end of each year, SYS-CON has been informally polling its globe-girdling network of software developers, industry executives, commentators, investors, writers, and editors. As always, the range and depth of their answers is fascinating, throwing light not just on where the industry is going but also how it's going to get there, why, because of who, within what kind of time-scale. Enjoy! RIAs versus AJAX . Ruby on Rails . PHP . Facebook Competitors  TIM BRAY Director of Web Technologies, Sun Tim Bray managed the Oxford English Dictionary projec... (more)

The Beauty of JavaScript

JavaScript is one of the most interesting and misunderstood programming languages in common use today. Most developers will go their entire careers without realizing its full potential. It's not often that you get a language that supports the feature set that JavaScript does, while still being as widely deployed. This talk will spotlight some patterns surrounding JavaScript's most elegant features such as closures, lambdas, object and array literals, object prototypes, private members and dynamic scope resolution -- all without boring you to tears. Register for AJAXWorld RIA Conference & Expo Submit Your Paper to Present a Session Sponsor AJAXWorld Conference & Expo Speaker Bio: Mike Girouard is a front-end Web developer living in New York City. As the Sr. Developer at the creative agency Magnani Caruso Dutton, he takes pride in his ability to introduce Web standards ... (more)

Cloud Bootcamp at Cloud Computing Conference & Expo

Being held for the first time at The Fairmont Hotel in San Jose, CA, on November 19, 2008, the Cloud Computing Bootcamp will show you how to take advantage of the cloud. Cloud computing is an opportunity for businesses to implement low-cost, low-power and high-efficiency systems to deliver scalable infrastructure. But moving to a cloud infrastructure is not necessarily as nice and clean as the providers would want you to think. With cloud infrastructures problems don't magically go away; they just shift: you don't have scalability or storage problems any more, but you need to constantly monitor the cloud and your application in it. Led by Alan Williamson, the Cloud Computing Bootcamp will illustrate all the major players and provide a hands-on program with configuration samples, live demos and working setups you can further adapt and play with. Jeremy Geelan, confe... (more)

How Cloud Enables #DigitalTransformation | @CloudExpo #AI #DigitalMarketing

How Cloud Enables Digital Transformation for Small and Medium Businesses Whether you are an owner of a thriving small business or a decision maker at an established enterprise, you cannot ignore digital technology. Businesses worldwide are going digital to deliver compelling experiences to customers, which is becoming a key differentiating factor. The rise of social and mobile have increased the discoverability of businesses. Consumers are turning to social media to find the right product and retailers based on recommendations and reviews from their friends. Before embracing social media, it is important for businesses to have a visible online presence. Having a website is the first step towards adopting the digital transformation strategy. It becomes the focal point for establishing a strong online presence, which will be amplified through search engine optimizatio... (more)

SYS-CON Media Readers Cast More Than 4,000 Votes In First Week Of Voting

This year it looks certain that a new participation record will be set, as more than 4,000 votes have already been recorded in just the first seven days of voting, and more than 50,000 SYS-CON Media readers are estimated to cast their votes in this year's Readers' Choice Awards. The winners of this years awards will be announced in November at Web Services Edge 2005 West - International Web Services Conference & Expo in San Francisco. The list of companies heading the various polls reads like a "Who's Who" of the most active and enterprising players in the i-technology space - including all the industry's top software and hardware vendors, services providers, and technical publishers. Highlights after just one week's voting include: 2005 JDJ Readers' Choice Awards: There are 26 categories in this year's JDJ awards. In the coveted "Best Java Application Server" categor... (more)

What Is XLIFF and Why Should I Use It?

Much time, energy, and commitment are required to develop and sell successful software products and Web-based services. Most products of this type are initially developed for a specific language and locale (e.g., U.S. English). To maximize return on investment, products can be customized so they may be available to the largest possible market - the global market. This customization process is known as localization. Localization includes not only translation of the displayed text, but also adaptation of a product to comply with a country's cultural and legal practices. Examples of cultural conventions include date/time formats, postal address formats, font sizes, appropriateness of colors, numeric or currency formats and symbols, culturally appropriate icons or graphics, etc. The diversity of software platforms and technologies means that tools and technologies that... (more)

Selecting an Open Source Content Management Solution

When it comes to Content Management Solutions (CMS), “one size” does not fit all. When considering open source CMS for a real-world client experience, it’s necessary to focus on the project needs, evaluate various CMS solutions in the context of these project needs, and to explore experiences with the strengths and weaknesses of the solutions. One example we found was at the Sports Club/LA, a company that operates upscale fitness facilities in numerous cities including Boston, Manhattan, Miami, San Francisco, and Los Angeles. They have over 40,000 active gym members and offer a variety of fitness programs, including yoga, pilates, and personal trainer services. Despite a customer base that is increasingly Web-savvy, the company had never invested in a significant Web presence. Its new management decided that this situation had to change, and commissi... (more)

Omniture and Google Analytics Over-Hyped

CMS Watch rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics. For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality. This analysis stems from the 2008 edition of the Web Analytics Report, released today by CMS Watch, which evaluates 15 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and hands-on testing of solutions. "The web analytics marketplace has seen some instability and consolidation -- such as ClickTracks and SageMetrics being acquired by larger entities, and Omniture's imminent acquisition of Visual Sciences -- and this has led some to believe that web analytics has become a two-party sy... (more)