CMS Journal

New Media on Ulitzer

Autonomy Corporation and Precise on Wednesday announced a strategic collaboration under which Precise will develop and market next-generation media intelligence services to the PR and communications sectors. Precise will employ Autonomy's unique Meaning Based Computing technology to enhance its monitoring and analysis capabilities across the entire media spectrum, including broadcast, print, web, social media and discussion forums. Autonomy's core infrastructure software the Intelligent Data Operating Layer (IDOL) was selected owing to its ability to go beyond simple keyword search and provide unmatched conceptual capabilities, format and language independence and unparalleled scalability.

The first phase of this pioneering project entails the implementation of Chorus, a new media intelligence workflow engine, which is delivering a step change in the speed, accuracy and depth of intelligence now available to Precise's extensive customer base. IDOL delivers a computing platform which enables computers to see patterns in information the way people do. By automatically identifying patterns and forming models to visualize and understand them, Autonomy enables organizations to quickly spot and act on trends in order to leverage the maximum benefits.

Chorus, powered by Autonomy's IDOL, enables Precise to assess the relevance and impact of news and comment, automatically and in real-time, enabling clients to target their PR and communications activity more quickly and effectively. Next-generation functionality, such as advanced analytics, automatic tagging and classification and sentiment analysis enable Precise to offer first-class analysis and monitoring capabilities across a vast array of news and social media content.

"Precise has a rich history of innovation, having shaped the UK media intelligence sector, and we look forward to demonstrating the enhanced and new service capabilities Chorus will enable," commented